Why Technical SEO Is Non-Negotiable
You can have the best content in your niche and the most authoritative backlinks — but if your site has critical technical issues, you're leaving rankings on the table. Technical SEO ensures the infrastructure of your website is built to give Google what it needs to rank you at the top.
In one of my recent case studies, fixing foundational technical SEO and schema issues was the catalyst that allowed a new site to rank 21,877 keywords and double its traffic month-over-month.
Full Technical SEO Audit Coverage
Crawlability & Indexation
- robots.txt analysis and optimization
- XML sitemap creation, validation, and submission
- Crawl budget analysis and optimization for large sites
- Noindex, nofollow, and canonical tag audit
- Index coverage report analysis (Google Search Console)
- JavaScript rendering issues and crawlability assessment
- Orphan pages identification and resolution
Core Web Vitals & Page Speed
- Largest Contentful Paint (LCP) optimization
- Cumulative Layout Shift (CLS) fixes
- First Input Delay (FID) / Interaction to Next Paint (INP) improvements
- Server response time (TTFB) analysis
- Image format, compression, and lazy loading
- CSS / JavaScript minification and render-blocking resource removal
- CDN setup recommendations
- Browser caching and compression (Gzip/Brotli)
Site Architecture & URLs
- URL structure audit — clean, logical, keyword-inclusive URLs
- Redirect chain and redirect loop identification and fixing
- 404 error identification and resolution (301 redirects)
- Flat site architecture recommendations (3 clicks to any page)
- Pagination issues (rel=next/prev deprecation handling)
- Faceted navigation and parameter handling for e-commerce
Duplicate Content & Canonicalization
- Canonical tag audit — proper self-referencing and cross-site canonicals
- Duplicate meta tags identification and resolution
- Near-duplicate content detection across product variants
- HTTP vs HTTPS duplicate content resolution
- WWW vs non-WWW duplicate handling
- Trailing slash consistency
Structured Data & Schema Markup
- Full schema markup implementation (Product, Article, FAQ, Breadcrumb, Organization, LocalBusiness)
- Rich result validation (Google's Rich Results Test)
- JSON-LD implementation (Google's preferred format)
- E-commerce specific schemas: Product, Offer, AggregateRating
- Knowledge panel optimization via Entity SEO
International SEO & Hreflang
- Hreflang tag implementation and validation
- International URL structure recommendations (subdomain vs subfolder vs ccTLD)
- Geotargeting configuration in Google Search Console
- Currency, language, and locale targeting
Security & HTTPS
- SSL certificate validation and HTTPS migration audit
- Mixed content identification and resolution
- Security header recommendations (HSTS, CSP)
Technical SEO Tools I Use
- Screaming Frog — deep crawl analysis (all technical elements)
- Google Search Console — index coverage, Core Web Vitals, manual actions
- Sitebulb — visual crawl and architecture mapping
- PageSpeed Insights + Chrome DevTools — performance deep-dive
- Ahrefs Site Audit — broken links, redirect chains, on-page issues
- GTmetrix — waterfall analysis and performance scoring
- Schema.org Validator + Google's Rich Results Test
Frequently Asked Questions
A thorough technical audit takes 5–10 business days depending on site size. Large sites (10,000+ pages) may require 2–3 weeks for a comprehensive audit and implementation roadmap.
Both options are available. I provide a detailed implementation guide that your developer can follow, or I can implement the fixes directly given appropriate CMS/server access.
Yes. Algorithm recovery audits are one of my specialties. I'll identify the specific signals Google downgraded (content quality, links, technical issues, E-E-A-T) and build a recovery plan.
Absolutely. I have deep experience with Shopify's technical SEO limitations (duplicate content from faceted navigation, canonical issues, theme structure) and know exactly how to work within its constraints.